Welcome to Sokol Advanced EyeCare—an eye care practice dedicated to improving not only your vision, but your life. We offer comprehensive and … See more
Read More| Monday 9AM–7PM Tuesday 8AM–6PM Wednesday 9AM–7PM Thursday 8AM–6PM Friday 9AM–4PM Saturday Closed Sunday Closed |
113 W Towne Mall, Madison, WI 53719
Dr. Todd was excellent and really listened to my issues and saw where I was coming from. He prescribed me special reading glasses that help tremendously while working on the computer for long hours. My migraines are gone and my dry eye has …
I would totally recommend Sokol EyeCare to anyone looking for an excellent eye doctor. Dr. Sokol and her staff were very helpful and accommodating and very friendly. Dr. Sokol was very detailed and explained to me in detail exactly what …
I love the knowledge and care that Sokol Advanced EyeCare gives. Super nice staff.
Most thorough experience I’ve had in 24 years of eye appts! Dr. Zarwell special ordered contacts for my CYL that hovered between two powers. I’ve noticed a bit of blur from both eye contacts before but no other doctor tested as thoroughly …
Friendly environment
Excellent service!
Perfect in all respects.
Very professional and friendly staff!
Very knowledge, friendly and helpful.
Very thorough and professional experience
Great care. Great service.
Everyone was friendly and helpful.
Nice time here good doctor
Great service, no problem
Very professional with great customer service to top it all off!
Very welcoming staff and excellent exam.
Sokol Advanced Eyecare is a great place with great employees!
I recommend Dr. Sokol to everyone I know. I will never go anywhere else.
It was a very pleasant visit. Everyone was very friendly and helpful.
Friendly and professional! Answered all my questions( I had a lot!) Will definitely go back!
Excellent place to go. Always answers all questions Don’t even
mind all the different eye tests I have to go through.
They got me in a pinch and did a great job helping me get a prescription
It was a outstanding service, she explained everything so detailed.
I will recommend anyone going there:)
Friendly staff, appointment was quick. I’m happy with the service I received.
Awesome service, nice people, would give 6/5 stars if I could
I had a really good experience here, they really worked well with me. Definitely recommend.
Excellent service! They were way better than Stanton Optical!
This place is the best. There are always available appointments, almost no waiting once you get there, and they are super helpful. I will never go anywhere else!
Very patient with my daughter trying contacts for the first time.
Excellent as always! Amazing new location!
Great experience and personal service. Will be using Sokol in the future for Eyecare.
Have been going to Sokol for years and have always received the best care and service!
Beautiful new location on Atwood and great care!
Great doctor who explained the situation very well, kind staff as well!
Amazing staff and great service. I will continue to come to here for as long as I am in the area and I highly recommend it to anyone looking for great eye care!
I have been a patient since the beginning and always will no matter how far I need to travel.
Great service, but the pricing has become a bit out of hand.
I’ll reply here. I had an exam, and the prices on contacts. Service has been top notch, but pricing is getting to be a bit much
Dr. Sokol is very thorough and takes her time with you. Very welcoming.
The staff was pleasant, they did a thorough eye exam, and found a problem that I didn’t know I had, possibly it had been missed at my previous eye doctor. Potentially saved the sight in that eye.
Excellent experience – highly knowledgeable, patient-centered, answered all my questions thoroughly. Will continue to get my eye care here.
Dr. Sokol is an expert on treating ‘dry eye’ and took my symptoms seriously. My eyes are doing great now!
You get a very detailed exam followed by expert analysis. The appointment began at the scheduled time. All in all it was it was totally precise and professional.
Excellent service and great communication skills! They do not skimp on the time needed to explain symptoms and changes needed. Thanks to you all!
Dr. Sokol has invested mightily with ocular scanning devices to detect eye diseases before the patient even has symptoms. Early detection saves eyesight and even lives!!
Don’t appreciate not being able to have a contact exam unless we pay for contact class.Extra charge for something than can be taught at home.it should be a choice not forced
Great experience with my eye exam. Though my appointment was later than usual the doctor sincerely apologized for the delay.
Dr. Sokol is one of the best. Very attentive and thorough with each patient!
Great, clean new location with a hip vibe and great service.
Beautiful new space. Dr. Sokol and staff were amazing!!
Great experience, Staff warm and friendly and very good. Love the dropless eye scan . Doing a great job keeping watch on my cataracts.
I literally LOVE it here. I’ll never ever go anywhere else. The service is always amazing and exceeds my expectation every time.
My first time going and everyone was so nice and helpful. I never felt dumb for asking questions, and I asked a lot! It was a great experience. And it’s also very clean.
Excellent staff, quick wait time. I highly recommend Sokol Advanced EyeCare for all family vision needs.
It was my daughter’s first eye exam and they were very good with her and explained things thoroughly. It was a great first experience.
They are simply incredible! Very talented and always so pleasant. I truly enjoy going there and they have helped me so much with my eye care!!
Dr Sokol and her staff are very professional, Dr Sokol very detail oriented and provided and excellent and comprehensive exam been coming here for three years
Dr. Sokol and staff were all very knowledgeable and make you feel comfortable and informed
Best experience I’ve ever had going to an eye exam, definitely would recommend anyone to come here for their eye exam. The high ratings stay true to what they deserve.
I LOVE Dr. Sokol! I know my eyes are in good hands with her.
Out of any eye exam I’ve had, this was by far the most professional and pleasant experience. Do not lose sight of this place. I will continue to go back. Knowledgeable, informative.
VERY pleased with my first experience here…the staff was very friendly and professional, and the Dr. took more time to get my prescription correct than any other Dr. that I’ve ever had…will be going here from now on!
Sokol Eyecare is ran by extremely conscientious and compassionate doctors. You can’t go wrong here.
Dr. Sokol was very thorough and explained everything well from what she saw during my eye exam. I would highly recommend
The doctor was very nice and professional. He was actually a warm and friendly doctor. The front desk ladies were extremely nice and provided excellent customer service.
I got right in and had great service from the staff. The only downside was the seating that my spouse to be very uncomfortable due to no backs. While most may come in without a support person there are those that have someone with them.
This site takes insurance. Efficient and pleasant. They have advanced eye exam machines. My optometrist had outstanding training and was excellent to work with.
By far THE WORST customer service I’ve had anywhere. We made an appointment here for our 6 year old son. We arrived for our appointment the guy working the counter was very friendly. We were just waiting to get checked in but he kept …
Very Efficient, Friendly and professional. I was getting my eyes examined with Dr. Facchiano before Dr. Sokol partnered with Lenscrafters in West town mall and I am very happy with the transition and care shown with the new office.
Dr. Tessa Sokol saw me on short notice. She provided excellent care in a timely manner. I highly recommend her for your eye care needs.
Excellent Optometrists that do more than just glasses. Eye health is important, Dr. Sokol takes the time to check irregularities and explain them. I wouldn’t go anywhere else!
Very knowledgeable and friendly. Adam? I believe his name was, sure to help me find a solution when my newly activated card didn’t want to work. They were very kind and the doctor was very friendly and informative.
Without the health crises, I’d give 5 stars.
I informed them 2 or 3 times (by email) that it is hard for me to get a SAFE …
Dr. Tessa Sokol was very thorough and informative. Allowed me to ask many questions and gave me honest answers. Would definitely recommend.
I went in to get a new pair of glasses. They let me know that I could get an exam and my insurance would cover it and it had been a long time. I never guessed the solution they would recommend but am I ever glad. It turned out that a one …
I was able to schedule my appointment very fast and without a ridiculous 3 month wait, like it is at UW Health. Everything was on timely manner, very professional and thorough check-up of my eyes. Highly recommend.
My first visit will not be my last! Professional, helpful, on time, and nice. Usually going to the eye doctor is not something I enjoy. The whole staff was amazing. I recommend to anyone in the area.
Tessa knows her stuff and is a pleasure to work with. She makes sure you understand what she is talking about – and has an uncanny ability to see when you may have a question and then addresses it before it is even asked. Very efficient and easy to work with, both my husband and I will be back.
Dr Sokol was great – all her staff were thoughtful and informative. They took the necessary precautions for safety during this time. All my questions regarding the exam were answered.
Thanks to everyone for your help especially DR. Todd Zarwell, I had a problem with my old prescription which I tried to fix more than three times in other places and he did manage to get me the right prescription from one visit and I left …
Dr. Sokol worked with me so I have exactly the strength of contacts I need. No longer do I have to compromise. With a few fittings she found a prescription that I can work on the computer, read a magazine and all without sacrificing distance. Other doctors told me I would have to wear readers. Very happy.
I recommend this doctor highly— I developed some problems over the last few years and boy was she on top of things. Testing and solutions followed. The office staff are friendly, efficient and provide the best eye care I have ever had.
My family has bee seeing Dr. Sokol for several years now. We left the large factory atmosphere of another clinic seeking quality, personal care. I was engaged in health care for 35 years so I believe I know quality care when I see it. Let …
I thought I had gotten something into my eye. I called and they got me in right away and found I had a very large scratch on my cornea. They removed a flap of tissue and placed a contact lense bandage on it. I was scheduled for follow up …
Went in for an appointment as a walk-in and even though it was busy, they were able to fit me in. I didn’t wait for long and all parts of my visit went smoothly. I especially liked that they had an iPad to play on while waiting for my eyes …
Dr. Sokol saw us on short notice and was simply amazing. We have always seen ophthalmologists. She knew more about children’s eyes in relation to sports than any of the other physicians we have seen. She was personable and very knowledgeable. We will definitely return.
Excellent experience! Dr. Sokol explained my options before and after the exam and was very friendly. Lucy and Zach also helped me get the right frames and lenses and were very attentive to my needs. Thank you all!
Everyone one at Sokol was very friendly and efficient. Dr. Emmerich was patient and understanding. They have all the latest technology which is a real plus. I will be back again for my next appointment in a year.
I had a great experience with Sokol Advanced EyeCare. From the time I arrived to the time I left everyone took the time to answer my questions and make sure I received a quality examination and contact lens fitting. I highly recommend Sokol Advanced EyeCare.
These guys ROCK – I arrived a few minutes early for my appointment and didn’t have to wait, we got started right away. The staff explained all the procedures very thoroughly and were really nice, they even gave me honest feedback when …
I used Sokol Advance Eyecare almost five years ago for my contact lenses. I had purchased a large order of contact lenses. However, I ended up returning these contact lenses after pursuing Lasik instead. Per the agreement, I received 50% of …
I always leave my appointments with Dr. Sokol with a smile on my face. I called today, she got me right in, talked me through the eye exam and answered all of my questions. She’s gentle, friendly and, most importantly, knowledgeable. She …
I had to visit Sokal Advance EyeCare on Nov. 16, 2019 on an emergency basis. I had done something to my eye, it was swollen and very painful, plus my vision was blurry. I had been to urgent care and the Dr. gave me some upsetting news …
Dr. Sokol was great with my kindergarteners first eye exam. I would highly recommend her to anyone!
I have been going to Dr. Sokol for the past 8 years and have always had a positive experience with both her and her staff. She is enthusiastic to answer any questions I have and to find the eyewear that is best for me and my lifestyle. Would highly recommend Sokol Advanced EyeCare.
First time patient. Very impressed with the professionalism of Dr. Sokol and her team. I received better lenses than I had before and a lower price than the provider I used last year. Definitely going back.
I’ve had good results with Sokol. Was particularly impressed with Dr. Emmerich on my most recent visit. But would be more impressed if: …
Dr. Sokol and her team offer state of the art technology to aid in diagnosis and treatment to maintain eye health. My husband and I appreciate that Dr. Sokol is personable, knowledgeable and thorough. She takes the time to educate her patients and answer questions.
Dr. Tessa Sokol and team are awesome. Always smooth, on-time, and they work very well with on-site LensCrafters for one-stop shopping. You can see the Doc has a great education and years of experience. …
Exams were fasts and felt professional! Staff are very friendly as well.
The class for teaching how to wear contact lenses (it was my first time) tho was …
I’ve been going to Dr. Sokol for 7 years, and she is fantastic. The clinic is clean and well run. Dr Sokol herself is being knowledgeable and professional. I like that she gives you her full attention, and makes sure you have all your questions answered. I’ll keep going back!
I have been using Sokol Advanced EyeCare for years now and am very impressed with the quality of service and care they provide. I appreciate the ease of setting up an appointment online and the availability of their doctors. Dr. Sokol is an extremely skilled eye care professional and I highly recommend her.
Everyone was incredibly friendly and informative. Dr. Sokol took her time explaining and answering questions so I felt like a human and not just an appointment. They’ll be my go-to eye folks from now on!
Best eye exam I have ever received hands down! Starting with the tests with Erin, she explained everything first and was patient and kind. She’s the best! Dr. Emmerich was beyond wonderful! He took his time with me, explained everything, has a wonderful bedside manner and a kind personality. I’ll be a return customer for life!
Our entire family has been seeing Dr. Sokol for years. Previously, we saw doctors at what is commonly considered the premier eye clinic in Madison. I have never received the level of care there as I do at every visit with Dr. Sokol. She is …
Dr. Sokol was amazing. She was very personable, friendly and informative. She also took the time to answer a couple questions I had during my appointment yesterday. The other employees at this office were also nice and friendly. I would recommend this office to friends/family.
Dr. Sokol is simply amazing, extremely knowledgeable and experienced. My entire family has been going to her location for many years now and she takes care of the of the needs in a long-term basis. She looks as the past history and makes …
Dr. Sokol was direct, communicative, and intuitive. She addressed all of my concerns right away and explained anything I had questions on in detail. She was very friendly and professional. Best eye exam I have had!
Sokol Advanced EyeCare is excellent! They have state-of-the-art equipment and really do thorough eye exams. I have found they’ve INVESTED time in listening and/or treating my concerns when I have had eye issues. They also take the time …
Dr. Sokol is special, genuinely cares about her patients and runs a very professional and cutting-edge practice. Her staff is welcoming, smiling and friendly. I have had a number of different eye doctors over time, however after finding …
You will not be disappointed if you make an appointment with Dr. Tessa Sokol! After seeing several eye doctors in the area, I landed here and finally got the correct prescription and lenses that I needed to FINALLY see clearly. Dr. Sokol is …
I’ve been coming to Sokol Advanced Eyecare for nearly a decade now, and I’m always impressed by their efficiency and their professionalism. Dr. Sokol is amazing, hands-down has the best “bedside manner” of ANY doctor I’ve encountered. She …
Best optometrist I’ve ever been to by far. Everyone is super friendly and helpful
I had an eye exam this week and I just want to share how amazing Dr. Sokol and staff have been over the years. If you want a personal, consultative, and seamless visit schedule an appointment now. It’s nice to get a laugh and feel welcome while my eyes are checked. Thank you so much.
Sokol Advanced EyeCare is Amazing! I’ve been going here for over 6 years and I’ve never had one problem. The staff go out of their way to help out and keep you informed. And Dr. Sokol is an amazing woman and extremely knowledgeable. She …
Excellent service by Dr. Sokol and team- so happy to have found her. Explains conditions and answers questions well -does a thorough check of symptoms before prescribing glasses and went the extra mile to make sure I’m comfortable with my …
Love how Tessa Sokol explained why my vision got worse but was unable to describe specifically how. She’s the best eye doctor I have ever had and I’ve had quite a few ever since I was a child in the second grade when I first got glasses.
I can’t say enough for this place! They are friendly, knowledgeable, accommodating and open to help anyhow the client. The staff worked around us for the appointment and I had to take my kids there which was a hard task as it is! They made …
The exam was comfortable and thorough. The staff does an excellent job of explaining the exam procedures. Dr. Sokol also does an excellent job explaining the process and answering questions. I enjoyed my visit.
Worst customer service I’ve ever encountered. Their office staff and management is poorly trained. Tried to bill me twice for contacts. We’re rude and condescending. Tried to avoid responsibility by claiming I was rude for expressing my …
I worked with Dr. Todd Zarwell. He is incredibly nice and spends a lot of time with patient education and explaining my options. I didn’t feel rushed in our visit, and he had got my prescription perfect! Great attention to detail. Thanks Dr. Zarwell!
Dr. SOKOL is the best. Her staff is very polite and helpful. I recommend her all the time
Broken system, appointments, promises. I started seeing Dr. Sokol several years ago, and have the utmost respect for her skill and professionalism. When she started adding new doctors to her staff, I made it clear that I wanted to continue …
Their new location is fantastic, it looks and feels very modern and clean. Dr. Sokol and her staff are amazing and are willing to answer all questions in a way that’s easy to understand. I highly recommend.
My husband, our 3 kids, and I have been coming to Dr. Sokol for years and I wouldn’t change a thing! She is an amazing doctor and has the best staff you could ask for. We all look forward to our appointments, but I especially do because it feels like seeing an old friend that only has your best interests in mind🙂 …
So happy to have a place closer to home as well as the staff and the optometrist were amazing. Highly recommend!
I really liked Dr. Sokol! She was very personable, professional, and thorough. She took time to understand my eye care needs. The staff did their best to accommodate me because I have a spinal cord injury and am in a wheelchair. However, …
Dr. Sokol had been taking wonderful care of my family for 9 years. Her and her staff always provide top notch service, and I will continue to be a loyal customer. …
No waiting in the waiting room, I was taken back right away to begin the appointment. Dr. Sokol then really took her time with me, answered all my questions, double checked everything. I came away with a better prescription. She also saw my 8yo the week before and was terrific with doing an exam with him. Highly, highly recommend.
Great experience!! Dr Sokol is super nice and helpful. I wanted a stronger strength in prescription glasses, and she was very thorough in making sure I could see properly. She answered my questions and concerns about blindness in the future. I definitely recommend this place and would be coming here again.
Great dr. Sokol, pleasant and very professional, the best I ever had look at my eyes, thank you
Dr. Sokol is extremely knowledgeable and honest about her evaluations. She keeps up with the latest eye information and is an exceptional professional. I look forward to our annual appointments and always learn something new. Highly recommended!
Thank God I had an appointment set up,due to a busy location in the afternoon.
Because when I showed up and left there was 20 plus people there, and I was in …
Absolutely love Dr. Sokol! Thorough, patient, and kind! Definitely recommend for anyone in the greater Madison area!
Always enjoy seeing Dr. Zarwell–one of the most personable and thorough doctors I’ve ever met. I felt welcomed by the rest of the staff I met as well. Thanks!
Dr. Sokol is one of the best in her field. She is also super personable, brilliant, assertive, and a great conversationalist. She cares.about her patients. She will treat you well.
Excellent place for my annual exam. All the staff are professional and customer friendly. The new location is more spacious and much brighter than the last place. The only downside is that you have to park on the street. No parking lot.
First, I loved how easy it was to schedule an appointment. I realized I had run out of contacts so I scheduled an appointment online for the very next day. The practice itself is beautiful inside and staff was friendly and helpful. I had my …
I found this to be the fastest and most pleasant eye exam experience I have ever had. I’ve been wearing contacts for about ten years and I used to dread each eye exam when it was time to order new contacts. Dr. Sokol and her team were kind …
Great customer service and a beautiful store. Dr. Sokol is wonderful, and always impresses me with her professional but friendly approach. Thank you!
Great experience! Would highly recommend to anyone. Dr. Sokol is extremely friendly and happy to answer any/all questions.
Dr. Sokol was amazing! She is knowledgeable and patient centric. I felt right at home. Highly recommended.
Professional and personal care in a bright pleasant setting. Accommodating. Extra time was taken in my appointment to listen to my needs and give me information. Highly recommend.
I had a really nice experience here. Dr. Zarwell was professional, helpful and friendly. I felt listened to and that I had excellent help in deciding what was best for my eye health. Thanks so much!
We had a very nice experience at Sokol Advanced Eye Care. Everyone was pleasant and seemed competent. The only reason I have not given them a 5 star rating is that we will not get our glasses for another week.
I have been going to Sokol Eye Care for 15 years. I will not go anywhere else. The care is excellent from the exam, explanations, latest technology, staff interactions, glasses adjustment when needed and of course Dr Sokol. The new location …
We went in to try on glasses for our toddler, feeling overwhelmed as we make decisions for the first time about children’s glasses, the person who helped us was SO KIND and helpful with no pressure to purchase. He provided us with the …
My visit was excellent. Everyone was very friendly, and I felt the assessment and discussion were extremely thorough and professional. I also loved that they worked with me to determine the best prescription for my situation. Would definitely recommend!
Friendly staff! Enjoyed my time here as I waited for my appointment. Everyone is friendly and ready to assist. Dr. Tessa was awesome to talk to and ask questions. Would recommend to others who are looking for a new eye care home!
I had the pleasure of being seen by Todd Zarwell. He made me feel very comfortable and answered all of my questions about what he was doing and why. I felt that he understood my eye needs as someone who is using the computer as part of …
I had a phenomenal experience. I finally switched over from my hometown one and it was a world of a difference. The front desk woman was very sweet and considerate. Dr Sokol was very knowledgeable. It was a surprisingly pleasant experience. I will continue to come here in the future. Would recommend to anyone.
I had an awesome experience with Sokol Advance EyeCare. Dr. Sokol explained everything she was doing and what she was prescribing very clearly. I also really appreciated all the transparency in pricing as well as enthusiastic help in …
Best eye exam I have had in 20 years!! Outstanding service and quality care. Great frame selection. Everything they do is focused on the patient. Definitely a welcome addition to the neighborhood. Staff and doctors were all friendly, welcoming and outgoing!! Glad I made the switch to Sokol EyeCare