Heartland Optical

Optometrist, Heartland Optical

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. It began when Dr. Ron Conrad and several other optometrists purchased a … See more

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Heartland Optical Reviews ( 250 )

  1. All the ladies working at the reception desk are absolutely rude for no reason!! I sat in waiting area and they talked crap about every single person who walked in. They are very pushy and not very much help.

  2. Friendly staff that goes above and beyond for their customers, doctor even let my wife take our young son into his office to feed the baby while I was getting my check-up completed.

  3. Everyone was so friendly and very informative….had a friend with me and she is thinking of transfer from her Optical place…..I was very pleased with the service from everyone.

  4. Quick and easy exam and then not a lot of salesmanship and pressure associated with picking out glasses and lenses. Fair prices and large selection to choose from.

  5. My glasses were bent and both lenses out and I was able to come in and the staff was extremely friendly and fixed the right quick for me. There was also no charge which was amazing!

  6. We have been coming here for years now. The staff have always been helpful and they have stood behind the glasses they sell. Entirely pleased and glad to support this business. Thanks!

  7. Heartland Optical got me in right away when i had an emergency issue with my eyes. They are knowledgeable, kind, and courteous. I highly recommend Heartland Optical.

  8. I really like Heartland Optical. It was a first visit there. Dr. Jennifer was very nice and explained everything to me so I totally understood. Will definitely recommend.

  9. I had a good time. I picked out a pair of safety glasses. Looking forward to wearing them. A new different brand. Also the kind attendant adjusted my old safety glasses. Needed it. 😀 …

  10. Very helpful and attentive, they ordered . several pairs of glasses for me to try on with no commitment and they have fixed my glasses several times for free. I wouldn’t go anywhere else

  11. Heartland Optical went above and beyond to help we after LensCrafters (L.C.) at Lincoln’s Gateway Mall completely gave me the run-a-round…that’s another story (and another review). I should have done my homework before going to a large …

  12. I have been using Heartland Optical for many years, even prior to its current location. I am always pleased with the pleasant and efficient service as well as the quality and competitive prices.

  13. I always enjoy my visits to Heartland Optical. They are friendly and helpful, have a good selection and Dr. Gibson is pleasant to work with. I recommend them.

  14. Great selection of frames, and they went so far as to re-make my lenses when the bifocal turned out to be not quite right. VERY pleased with their fair and friendly customer service!

  15. Hands down the best experience I’ve had getting new glasses. Extremely knowledgeable staff; walked me through the whole process to find what was best for me. A+

  16. I once needed help with my existing glasses and HO did just that and at no charge.
    Many years later and I needed some new presc. sunglasses, your place came to …

  17. Heartland Optical is the true definition of kindness, professionalism and integrity. Heartland Optical is the true example of member service. Honestly there are no words that will describe the experience, you will have to find out …

  18. They have always treated me with the upmost respect and I have never had a problem with my glasses or the screws coming out i do think though that they should have a warranty on your glasses so when and if they get broke or lost by no fault of your own that they will replace them for a small fee otherwise I think they are great

  19. Heartland Optical has the most advanced equipment of any eye doctor I have ever been to, AND they don’t punch you in the eye with a sudden, hard, puff of air to test you for glaucoma like other eye doctors do. Instead, they have an eyedrop …

  20. They squeezed me in on a busy Friday before a 3 day weekend when I was having a problem with my eye. They are friendly and really helpful. Highly recommend them!

  21. Prompt, courteous service. Knowledgeable, competent staff. Reasonable price. Convenient location. Clean, modern facility. Your search is over. I highly recommend you trade with this outstanding locally owned business.

  22. Dr. Gibson is an awesome Optometrist and I would highly recommend her. The gals at the front desk are easy to work with as well. Very impressed overall with Heartland Optical.

  23. Save time, energy and disappointment by making Heartland your vision provider! Tom has the best team, everyone is consistently kind and knowledgeable.
    From a repeat patient 🙂

  24. I love my new glasses. And they don’t have the horrible machine that blows air in your eye. It was just a great experience over all. Quick, professional, and friendly.

  25. Very good experience. All were kind and courteous from exam through final measurements for new lenses. No pressure, very little waiting, and the new lenses came in within a week. A very happy customer.

  26. Great, friendly staff, was super quick appointment! So many options for glasses to choose from and they were in within a week from the original appointment! Great service and highly recommend!

  27. The staff was so welcoming and helpful. They made the process of a routine check up and new contacts easy and quick. I would definitely recommend Heartland Optical.

  28. They did a great job fitting me for glasses, and the staff was extremely polite. They were also very conscience of the virus, I felt very safe there.

  29. Tried to schedule an appointment as a new patient. Would not schedule me without my insurance information first. I didn’t have my card with me but said I’d like to get on the schedule and call them back with the card information. NOPE, …

  30. I’m being with Dr. Gibson since 2013 and I never have any problem with her or her stuff. They are always nice and answer all my questions and do everything they can help me out. From my experience with Dr. Gibson, I recommend her.

  31. Heartland Optical was extremely conscientious about observing health measures, while also being friendly and cheerful. My eye exam was thorough and I felt well cared for during the process.

  32. Efficient and easy to get appointment, friendly staff that are always thorough and open to questions, pleasant open space and staff are always patient with customers fussing about which frames look best. I feel good when I leave knowing my eyes are being cared for by professionals

  33. Folks at Heartland Optical are always great! Super professional and an enjoyable experience- yes, for an eye exam and glasses fitting! Super happy with the service, too!

  34. Heartland has been my go to for 12 or 13 years now. Always an enjoyable experience! Always quick to get me contacts or glasses will never recommend or try anywhere else

  35. Loved their customer service! Needed bifocals but checked out Shopko first thinking their prices would be hard to beat until I went to Heartland Optical! The difference was striking when I walked in the front door – tons of frames to …

  36. Great optical place. Plenty of convenient parking. Bright beautiful shop with nice selection of frames. The opticians are very knowledgeable and friendly. I have worked with Deb and Lori the past and they are wonderful.

  37. Told me I couldn’t wear contacts because my astigmatism was to hard to find (they gave up after 3 tries), so I decided to get a second opinion at Signature Eye Care and SEC did not give up on me until we found the perfect contacts for me. …

  38. I have been going to Heartland Optical for 2 years now. I am super impressed by their staff and doctors. Everyone there is extremely profession, nice and makes sure that their customers are taken care of.

  39. My glasses had broken and I needed them fixed quickly. I went right in was given a place to sit and was assisted immediately. I did not buy my glasses from this store but they were happy to help. I asked about what went wrong with my …

  40. The service I receive at Heartland Optical has been consistently excellent throughout the years I have been a customer. I appreciate Thomas’s attention to detail during my most recent interactions, and I appreiate the speed and quality of service that I always receive at Heartland Optical.

  41. Heartland Optical is rather inexpensive compared to other places I priced. I think that’s because they make the lenses in house. The staff is very accommodating and very professional. I definitely recommend them.

  42. Love love love Heartland Optical, the doctors are so caring and efficient, Deb, the optician is so friendly and gives you her honest opinion, helping to pick out the best frames and they do their best to keep them affordable! Highly recommend!

  43. The most professional staff I have encountered in many years of wearing glasses. They directed me to the frames that fit my face size, lens measurements were taken, and checked again a few minutes later. The lens were much lighter and …

  44. Great place for and eye exam or just getting a new pair of glasses. These professionals have a clean and trendy atmosphere. Positive attitudes and speedy but efficient service. They have a wide range of styles and prices that can’t be beat!

  45. I was recieved cordially upon my arrival. I was seen by the assistant quickly. Dr. Haney was very prompt in coming to my room. She proceeded to examine my eyes and followed going over my test results and answered all the questions I asked. Overall the visit was a pleasant experience.

  46. Just started going here, and Heartland Optical has been wonderful and they explain thing very well! There eye technicians or helpers, don’t know the correct term, but they are very helpful and knowledgeable! I am super happy with my experience there!

  47. Tom and everyone at Heartland are the best! I get all my glasses from them even though I live out of state. I’m afraid I’m a little high maintenance (want frames they don’t carry, need lenses really fast) but they always go above and beyond and are so very nice.

  48. I’ve been a regular customer for years. Every time I purchase a new pair of glasses (every other year) from Heartland Optical, they generate the most complements from my friends and clients. The reason is simple, their entire staff of …

  49. I recently switched from a big optical company to Heartland Optical, and I couldn’t be happier that I did. The highlights of what impressed me most: the affordability, friendliness and helpfulness of staff, the fact that I didn’t have to …

  50. Despite COVID-times, the staff at Heartland Optical handled my 4 year olds appointment with his health and safety in mind. It was all very professionally handled. We appreciate that attention to safety and our well-being

  51. Very happy with the service I receive everytime I visit this optometrist. I use Heartland Optical’s service for all my eye Care needs. Very friendly staff and prompt service. Last visit arrived arroximately 15 minutes early for my …

  52. All of the staff at Heartland Optical are friendly and meticulous in their jobs, from the front desk to the opticians. They take the time to find the contact lenses or eyeglass frames that fit properly and look good too. They also accept most insurance plans.

  53. We have been patients at Heartland Optical for many years now. My husband found them when he was looking for a certain pair of sunglasses for biking and we’ve been there ever since. Their staff is fantastic, eye glass options are great and their customer service is amazing.

  54. Heartland Optical is phenomenal! I recently damaged my glasses (an arm was bent straight up, a lens popped out, and a wire had snapped). I attend the University and I am not from this state so I looked up a eye wear place looking for …

  55. I was very nervous at first because I had never been there. When I walked in everyone was so nice and welcoming . I was late for my appointment and they treated me respectfully about being late. There was plenty of staff. My favorite part …

  56. Called for an appointment to get new lenses in existing frames. They got me in quickly. I stopped with my frames and prescription and everything was completed in one day. Now that speedy service😀❤️ …

  57. For years our entire family has received wonderful, professional service at Heartland Optical from every staff member. We love their selection of eyeglasses and the excellent help we’ve received in selecting our eyeglasses. I highly recommend Heartland Optical.

  58. Lori is always so helpful and kind. She builds relationships with people and makes each visit personal. Knowledgeable and skilled and I highly recommend all the staff and services at Heartland Optical.

  59. Deb helped adjust my old glasses because I was getting headaches. I was visiting from out of state and they were able to work me in for an eye exam and new glasses before I left. Great service. Great owners, have known them for many years.

  60. I have been involved with Heartland Optical for over 35 years and have seen their growth as a full service optical supplier to multi levels of clients. They have always provided the best service to my family and employees that I have sent to them for routine and specialized services.

  61. Friendly staff, great variety of frames to choose from, reasonably priced. Really liked the feature on their website to fill in new patient paperwork prior to my appointment. Saved a lot of time.

  62. I love the service I receive when purchasing glasses at Heartland Optical. The staff is experienced and so helpful. I tend to try many different styles before finding the right frame and they are very patient, and still very helpful, during this process.

  63. Heartland Optical has been taking great care of my eyes for the past nine years. Now that three of my daughters wear glasses, I have been pleased to see that excellent treatment extended to them.

  64. My wife and I are thankful to be told of Heartland Optical. We moved to Lincoln a few years ago and had our eyes tested in a few places, but were never very happy. But thanks to a friend we were told of Heartland Optical. We will never …

  65. I have had nothing but the best of care at Heartland Optical. The staff is friendly and professional. Dr. Haney has given me the very best of care, including having to send me to a specialist because of a cornea problem. I would gladly …

  66. Heartland Optical is a great one stop shop for all your eye needs. They they have excellent doctors, a great selection of eye wear and truly want you to feel good in your glasses. Custom lenses, not a problem. They do their own lens grinding in shop.

  67. Very responsive online! My frames broke on a weekend, and their response to my problem that same day was to get me set up with someone for during business hours in person. I appreciate that level of service. Definitely would recommend this place for the whole family.

  68. The bridge of my rimless eyeglasses broke while on a road trip. Your friendly staff got it repaired and even at a reasonable price. Definitely recommend this place. Thanks Kelly for the helpful phone service. By the way, Pearl Vision & …

  69. The eye exam was relatively quick but thorough. They were very helpful as I picked out glasses and even crunched the numbers to help me decide how to best split my insurance money between glasses and contacts. All the people that helped me were super friendly and informative.

  70. Both examinations and optical supplies are carefully and precisely applied. They have many choices of glasses at multiple levels of cost. I have been able to find attractive glasses with lenses with all the extras for lower prices than several other places in town. The optical staff seem particularly skilled.

  71. Heartland is always professional and caring when it comes to eye care. I’ve worn glasses my entire life. I searched around and went to several eye doctors before I came to Heartland. Now it’s been close to ten years. I’ve never had a bad experience. I’m sticking with them.

  72. Outstanding optical! Best, professional team of people!! I live out of the area, but my family always comes to Heartland to purchase our glasses. My daughter had extensive eye correction and got help from Dr. Heidi Wise, who is connected …

  73. While I do think staff was ok, I only gave 2 stars because right away when I walked in (already irritated by everyone having to mask, yes everyone vac’d or not) I no more than set my purse on counter to get any cards out they were asking, …

  74. The people at Heartland Optical are simply amazing. I went in with a pair of broken glasses and my experience was amazing. I had not purchased my glasses there and I was only there seeking advice and a quick repair. As a graduate student, I …

  75. Heartland Optical was a great place to get my new glasses. They were so helpful picking out my new frames. Ordered in a different color than the ones they had in the store. Love my frames and they fit perfect. Check Heartland out if your needing new glasses.

  76. My husband and I have been loyal customers from way back when it was a tiny little shop called Greguson Optical. My husband needed Safety Glasses and that was the place we were recommended to go to at that time. We remember Lori helping …

  77. Heartland Optical is the most amazing eye care facility !! Extremely clean facility & they always clean equipment between patients! Innovative practices keep patients safe & healthy. No more getting your eyes dilated they have a machine …

  78. I highly recommend Heartland Optical after they were able to help me see correctly. The optician Morgan was excellent at advising me on the situation of my trifocals I had gotten at another optical center that were causing me problems for …

  79. Heartland Optical is always awesome. This team of professionals will work for YOU and your needs. They stand by their work and always go above and beyond! We had a negative experience elsewhere and tried Heartland out from a reference. I wouldn’t think of going anywhere else!

  80. They are always very nice here! Also the wait is never long, and they are really quick when it comes to getting your glasses ready. Along with that they have it so you can make appointments online, which for someone always on the go like me …

  81. I stopped by Heartland Optical today for a small repair on my glasses. I am from out of town and was worried they would not serve me because I was not their patient. I was pleasantly surprised to be greeted with a smiling receptionist and …

  82. Every time I go to heartland optical I feel like they appreciate my business. Everyone has always been very friendly and makes the experience enjoyable. Dr. Leah Gibson really takes her time and helps you understand the process. I encourage …

  83. Quick, efficient, friendly service. They seem to have every high-tech eye exam machine currently available, so the exam is pretty quick as well. They’ve been good about fixing and adjusting my glasses as needed, and it never takes long to get helped if you just drop in. Recommended.

  84. Went here for a routine eye exam and was pleased by the professionalism of the staff. They got me in and out of there in no time. The doctor was quick yet thorough. She was very nice. I like the selection of eye wear they have available. …

  85. I have been getting my safety glasses here for 9 years and have always been satisfied with the selection of frames and the service that they provide. When I tried taking my prescription to another eyeglass maker to get a deal on cheaper …

  86. I was prescribed “training glasses” today and the Dr. recommended I go to Heartland Optical to fill my prescription because they are reasonably priced, have a lot of frames to choose from – and most importantly because they fine-tune their …

  87. This eyeglass business is the best I have ever dealt with. I have been in need of eye care for 48 years and so have knowledge of good service. They are helpful, work with you when issues arise, and are very professional. I have recommended them to all our friends/family and everyday contacts with people!!

  88. I had a great experience at Heartland Optical. The exam was thorough and all office staff and doctors were kind and patient. Further, they were very helpful as I picked out a new pair of glasses and even let me take home three pairs to show my friends before I decided. I highly recommend them!

  89. I want to thank Heartland Optical for such an awesome experience. I had been to two other offices, and did not wait for the exam. Since I am a coder for Tabitha, I noticed some of our residents have had their eye exam with Heartland. So …

  90. Very nice and friendly staff who were very helpful in getting my son set up with some glasses. The exam was thorough as well! Even in the midst of this pandemic, their way of conducting their customer service left us feeling cared for and safe.

  91. The exam and overall service I received at Heartland Optical was the best I have ever received! The staff was extremely tentative and the doctor took the time to explain the different tests and the reasoning behind why they are important. …

  92. I had a great experience at Heartland Optical. I recently had my first eye appointment, but it felt like I had been a patient there for years. The staff was friendly and knowledgeable, and the space is kept modern and very clean. I …

  93. Friendly, courteous, and experienced staff, and excellent service. My eye exam was very thorough. I needed new glasses, and the staff was very patient in helping me select just the right frame. Staff did a great job measuring my eyes for the glasses and fitting them correctly. I would highly recommend Heartland Optical!

  94. Want to start out with a huge Thank You! to Optician Lori J. You should get a raise, and an extra bonus. My mom will probably ever only receive her vision care here as long as you’re here at Heartland. …

  95. I never leave reviews for almost anything. But I must say their staff was very very friendly and helpful and personable. My right eye is borderline astigmatism and for the last 20 years no optometrist has tried to help me out with this. Dr …

  96. Great experience and amazing staff! I had delayed far too long to get new glasses, and I called in for an appointment – they had an opening the same day due to a cancellation. Exam and picking out new frames took 30 minutes, and the staff …

  97. We always have a great experience at Heartland Optical. We were able to get right in and everything went really quickly. My daughter and I ended up having to get glasses. Dawn was so helpful and easy to work with. She went above and beyond …

  98. I had my first eye exam at Heartland last week and it was great! They have the top technology and I didn’t even need to have my eyes dilated (whew!). They explained everything they were doing and went over my eyesight needs thoroughly. They …

  99. Very nice and helpful they made me feel comfortable and they were great help with helping pick out my new frams thank you heartland optical I recomend this place to anyone looking for some great glasses.

  100. My family and I go here and I recommend everyone go here no matter what insurance you have. They have the best selection you can pick from if you have Medicaid and everyone I have referred here has been equally as pleased we love our Dr as …

  101. Always very polite staff. Listen to your needs and suggest different options for your needs. My whole family goes here for glasses and contacts. My 11year old boy is hard on glasses and they have always taken care of fixing his glasses …

  102. Staff are very friendly, knowledgeable and extremely helpful! I love that they are full service and make glasses on sight. I had a great experience with Heartland Optical, would highly recommend them to anyone needing any eye care service …

  103. Dr. Gibson is a knowledgable, kind and caring optometrist. She will make you feel welcome and will take good care of you and your family’s eye needs. …

  104. THE BEST!!! Usually very knowledgeable, SUPER FRIENDLY and Personable!! Had a New Optician help us this time. A Very nice guy but so robotic with his responses to our questions, I did not feel sincerity from him. He did not put forth effort …

  105. Look into my eyes and tell me what it is you see. I’ve seen the future and it will be, I’ve seen the future and it works, and if there’s life after, we will see, so I can’t go like a jerk.

  106. Absolutely love them!! I’ve been patronizing them since the early 2000’s. The staff are so helpful and friendly. Just a great place and I love the eye doctor. She’s really helpful with my prescription changes do to being diabetic. Just picked new glasses up today!! Absolutely pleased with them!!!

  107. First visit to Heartland today, they were awesome! Friendly and attentive staff did not keep me waiting, and Dr Gibson did a great job of addressing my concerns and getting my vision correction right! Totally recommend them if you’re looking for a quality experience with your optical care provider.

  108. This was my first time at this business, I brought my son here to get an Eye Exam and new glasses. We were in and out in 23 Minutes and the selection of frames was the best I have ever seen. Everyone was very super cheerful and polite. Definitely recommend this wonderful business no matter what insurance you have.

  109. Heartland Optical has the friendliest and most helpful staff. My family and I have been going to the Lincoln Heartlabd Optical location for years. I went to the Grand Island location once when Lincoln was too booked to get me in for an …

  110. Heartland Optical impressed me on every level, from the friendly and efficient front desk, to the Dr.’s techs, to the thorough eye exam filled with with information and clear communication and out to the dispensary, where the large frame …

  111. I like Heartland Optical, the people and the doctors. Supporting local is always a good thing and the service, products and prices make it easy. I recommend them every chance I can.

  112. Friendly staff, addressed my concerns and answered my questions. Did a thorough eye exam in a reasonable amount of time and provided me with all the information so I could make the best choice for me. Great place to go!

  113. As a new patient, I waited a month for my appointment. I had a meeting run late, I called to let them know I’d only be a few minutes behind schedule, and they made me reschedule. FOR A MONTH LATER. If me being a few minutes late interrupts …

  114. Great people and wonderful facilities. This was my first visit and an emergency. They got me in quickly and handled my concerns with the utmost professionalism. I will be going there from now on for eye care. Ps. Their frame selection is amazing. Highly recommend them.

  115. My 80 year old aunt, who traveled from Kansas, fell over Thanksgiving weekend and broke her glasses. We contacted my friend Kelli with Heartland Optical. The clinic was closed but our poor aunt needed her glasses. Kelli, Morgan and Brian …

  116. This place is great, from the front desk to the doctors, and the people who fit the glasses for you…everybody is top-notch. I did want to shoutout the gentleman who helped fit my glasses today, I didn’t catch his name, but he was fantastic …

  117. I have been going to Heartland Optical since 1998, and they are the best all around for your optical needs. Their eye exams are competitively priced and very thorough, with state of the art equipment. Nice selection of quality frames for …

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